Signature Cycles is a family-owned business, operated by Andy and Sheryl Lund. Andy and Sheryl have over 20 years of combined experience in the motorcycle industry.

Andy started working for his father, Mark, in 1995 selling parts and helping customers at Northland Custom Cycle. He worked there until June, 1999 when he moved to the Milwaukee area to work in the Parts Department at Hal’s Harley-Davidson. During this time, Andy grew to manage the 15-person Parts Department, design one of five national custom bikes for the S&S Cycle/Hot Bike Magazine 124” Shootout, coordinate over 65 on-site vendors at Hal’s for Harley’s 100th Anniversary, and build relationships with numerous aftermarket companies throughout the country.

Sheryl holds a Bachelor’s Degree in Operations Management from UW-Eau Claire. During college, she completed a summer internship as an assistant buyer/planner for Harley-Davidson Motor Company on Juneau Avenue in Milwaukee. After graduating in 2000, she returned to Harley-Davidson as a full-time buyer/planner in the Parts and Accessories division, managing inventory of over 3000 part numbers from over 100 manufacturers. Later she transitioned to their Collaborative Inventory Management team. There she traveled the country training dealership staff on how to manage their Parts, Accessories, and MotorClothes inventories.

After six years at Hal’s and five years at Harley-Davidson, Andy and Sheryl left Milwaukee to move back to Eau Claire and start Signature Cycles in March, 2005.

Since the doors opened, the fun hasn’t stopped. Our passion for motorcycles and the people who ride them are the reasons we are in business. The satisfaction of helping someone build their first custom bike or the smile on someone’s face when they find the product they’ve been searching for keeps us motivated to bring new and exciting things to the Chippewa Valley.

In our parts, accessories, and clothing area, we strive to meet your needs by offering exciting new products, extending superior customer service, as well as stocking replacement parts to get you back on the road quickly. We also carry a full line of leather riding gear, gloves, and helmets to keep you safe and comfortable on the road.

Specially trained employees are on staff to service your motorcycle year-round. During the summer, our focus is on the maintenance of your motorcycle. Oil changes, tire changes, routine services, and accessory installations are scheduled Monday through Saturday. The off season lends us more time to perform performance upgrades, trike conversions, custom paint, and to build custom bikes.

As we grow our business, expect to see new and exciting changes in the works. Product line expansion, facility improvements, and motorcycle sales are just a few of the changes you may see in the near future.